Creative consulting on Need for Speed: Unbound — the EA title featuring A$AP Rocky — brought in through EA's executive group and embedded with the game's Art Director. My contribution spanned two systems: a collision emotion concept that became part of the Driving Effects System, and a street art curation program that brought eighty-plus Chicago muralists into the game's collectible and open world.

PREPRODUCTION VFX CONCEPTS 

Preproduction concept work exploring toon style smoke and collision VFX for the Driving Effects System

EMOJI TRADING PAINT DRIVING EFFECTS CONCEPTS

These rough sketches explored the expressive character and attitude of the collision emotion visuals for the Driving Effects System 

STREET ART CURATION

A small sampling of the Chicago street art curated for the Unbound world. The works appear as collectibles and environmental murals throughout the game