NFS Unbound Project Details

NEED FOR SPEED UNBOUND

Art direction
& Creative Consulting Assitance

Brought onto the Need for Speed: Unbound team through EA’s executive group to help bridge creative vision and execution. My work explored motion, emotion, and texture VFX that blended photoreal realism with low frame rate rhythm. I developed an emoji inspired concept that visualized emotion when racers traded paint, turning collisions into expressive moments of character and motion that later evolved into part of the game’s Driving Effects System. I also curated Chicago muralists whose work produced over eighty murals integrated throughout the world and featured in the game’s collectible system

“TRADEPAINT EMOJI” CONCEPT ANIMATIC

LOWFI MARKER CHARACTER TECHNIQUE

SMOKE VFX CONCEPT ART

Part of the roster of Chicago street artists I curated for Need for Speed: Unbound, bringing authentic, local voices into the game’s collectible system and frontend

JC Rivera’s Bear Champ mural, part of a curated roster of Chicago street artists featured in Need for Speed: Unbound, blending real art culture into the in game world

JC Rivera’s Bear Champ mural featured in Need for Speed: Unbound as part of the Chicago artist roster I curated for the project

Sentrock mural featured in Need for Speed: Unbound, part of the roster of Chicago artists I curated for the game

Steve Bravo “GET EM GIRLS” mural featured in Need for Speed: Unbound as part of the Chicago artist roster I curated for the project

back