POETRY MAKING PLAYGROUNDDESIGN 

Through early creative discovery, we found the experience to be something of a city wide board game. Poetry as a trail you physically walk, discover, and create on. That single insight drove every design decision. The mascot built from a map pin as a game piece, the wayfinding system, the street campaign, the wallwraps, the flyers all of it designed to make participants feel like they were moving through a living game board, with poetry at every stop, rooted in a visual language motivated by music visual culture.

Created for Kuumba Lynx, a Chicago nonprofit dedicated to empowering young people through creative expression, hip-hop arts, and culturally rooted storytelling. Sole designer from concept through production.

Character/Mascot Design: Branded character builtout from a map pin designed to live at street level and scale across touchpoints

Wheatpaste and sidewalk print wayfinding campaign designed to navigate and activate a multi site poetry trail across Chicago

Portable Brand touchpoint dual sided design for hand to hand distribution at community events