POETRY MAKING PLAYGROUND DESIGN 
Through early creative discovery, we found the experience to be somewhat of a city wide board game. Poetry as a trail you physically walk, discover, and create on. That single insight drove every design decision. The mascot built from a map pin as a game piece, the wayfinding system, the street campaign, the wallwraps, the flyers, all of it designed to make participants feel like they were moving through a living game board, with poetry at every stop, rooted in a visual language motivated by music visual culture.

Sole designer from concept through production
Character/Mascot Design Brand character built from a map pin designed to live at street level and scale across touchpoints


Mascot derived pattern system built for large format environments, with location signage that directs foot traffic while reinforcing visual identity across every trail stop

Sidewalk Print way finding and wheatpaste campaign designed to navigate and activate a multi site poetry trail across Chicago


Portable brand touchpoint dual sided design for hand to hand distribution at community events  



© 2025 WYLIE STYLES — design as authorship